A powerful brand campaign, launching just as we were coming out of lockdown – inspiring people to take action.

“What You Waiting For” launched with huge success on TikTok, using the track of the same name to spotlight creators achieving their goals — inspiring countless others to follow suit.

As the first-ever hashtag challenge by a UK bank, it saw over 100 million engagements in just six days with #NatWestWhatYouWaitingFor reaching an incredible 6 billion views.

Campaign - Ad of the day

Creative Circle - Silver x2

The Drum Awards for Social - Best Financial Campaign